Westwood One is taking over syndication of The Baka Boyz’ two mix shows, effective immediately. For the past 17 years, The Baka Boyz (Eric and Nick Vidal) have been serving up three hours of weekly mix programming customized for the mainstream pop, rhythmic and Urban formats. The programs, “All Star Hit Mix” and the “Hip Hop Master Mix” feature researched and tested hit records and air on over 60 U.S. stations.
Suzanne Grimes, EVP, Marketing for Cumulus Media and President of Westwood One said, “The Baka’s are a proven commodity; they program their mix shows like a major market PD, with the right records, an energetic host presentation, and dynamic imaging. It sounds big, bold, and riveting.”
Agent Gary Bernstein added, “The Baka’s have been PPM friendly well before PPM was even the measurement of choice. They deliver quality, reliability, and an unmatched track record of success across all the contemporary music formats. We are excited to be with the Westwood One family and are looking forward to expanding our relationship in the future if the marketplace calls for a daily program.”