Entravision Communications Corporation has announced that its La Suavecita radio format based in Los Angeles, CA, has rolled out nationally across 11 new markets and 13 new stations.
Launched in January 2017, La Suavecita is a Grupero/Cumbia format, targeting women 25-49 and adults 25-54. The format is a unique blend of the leading Spanish radio formats and is introducing a new show line-up featuring Alex “El Genio” Lucas, Piolin and Armida y La Flaka.
“Since its launch a year ago, La Suavecita has built an incredible following of loyal listeners and received strong advertising support in Los Angeles,” said Jeffery Liberman, President and Chief Operating Officer of Entravision. “We are excited to share this unique and exciting format with listeners in 11 new markets and to bring a powerhouse line-up of some of the most recognized on-air personalities in radio to La Suavecita. We remain dedicated to the listeners and communities we serve across the nation and are committed to bringing innovative formats and programming to radio.”