AdLarge Media has announced the launch of a new syndicated radio show,”The Serene & Pearl Show,” hosted by real-life sisters, Serene Allison and Pearl Barrett along with co-host Danny Valdes in what the network is calling “an upbeat, personality-driven program for music-formatted radio stations.” The five-hour, 7p-12a program airs Monday through Friday and is targeted at the 25-54 demographic.
Born in New Zealand and raised in Australia, the two successful entrepreneurs and influencers have 18 children between them and are considered experts in healthy living, family, parenting, work/life balance, and more. They have two best-selling books with a third coming out this fall, a weekly podcast, and a huge following of fans, including across social media.
Randy Lane Company President Randy Lane said, “When I first heard Serene and Pearl, I recognized that rare, engaging star-quality that the best radio hosts possess. They both have big, authentic personalities and a lively chemistry that listeners embrace.”
AdLarge Media Co-Founder/Co-CEO Cathy Csukas commented, “Radio listeners want current personalities with whom they can identify. Listeners connect with Serene & Pearl and relate to their day-to-day experiences. The show is the perfect solution for music stations that want to grow their evening audience.”
“Serene & Pearl deliver to radio a multimedia juggernaut that is homespun and ready to become part of the fabric of radio stations across the country.” said AdLarge Media VP Affiliate Marketing Jessica Sherman, “There’s always lots of laughter on ‘The Serene & Pearl Show,’ and the encouragement that continually lets listeners know that ‘we’re all in this together’.”