Cumulus Media CEO Mary Berner has announced that former President/COO for Clear Channel Outdoor North America, try Suzanne Grimes will join Cumulus in a dual role, as President of Westwood One Division, as well as Executive VP of Corporate Marketing, effective January 1.
In her capacity as EVP of Corporate Marketing for all of Cumulus, Grimes will lead efforts in developing marketing strategies designed to drive more revenue. Chief Marketing Officer Pierre Bovard and VP of Social Media Lori Lewis will now both report to Grimes.
Steve Shaw, President of Westwood One, will continue to lead ad sales, and Charles Steinhauer, Chief Operating Officer of Westwood One, will continue to lead operations, both reporting directly to Grimes.
Tommy Page, leader of platform events initiatives and brand partnerships, has been named SVP of Brand Partnerships & NASH. Page will continue to play a key role in the Corporate Marketing function, and will begin the development and execution of the NASH brand strategy, including the NASH Next talent competition.
Berner also announced a newly developed Office of Programming. Mike McVay, SVP of Content & Programming, was formally appointed to lead content strategy across the platform, including talent recruitment and development and label relations. Tom Schurr, SVP of Operations, will partner with McVay in a new role, overseeing the business aspects of programming, including organization and prioritization, resource allocation, and budget responsibilities.
“Over the past two months, the team and I have been listening to your feedback and actively developing strategies that will result in better operational blocking and tackling; growth in our ratings; and a focused, responsible, collaborative and empowered corporate culture,” said Berner in the memo. “Collectively, we will get Cumulus back on track and begin the evolution into a true next-generation radio business.”