Alliance Radio Networks has announced that it has picked up T-Mobile to sponsor its nationally syndicated radio morning show, El Show de Piolin, hosted by Radio Hall of Famer and author Eddie “Piolin” Sotelo.
The sponsorship includes T-Mobile on-air endorsements and advertising during Piolin’s weekday show. T-Mobile will also be sponsoring El Show de Piolin’s Listener Call-In Hotline, as well as integrated social posts within Piolin’s social media presence. Piolin will promote T-Mobile’s sponsorship of Reventon Super Estrella, the longest-running and largest Latino concert, which celebrates 18 years this year.
Ed Krampf, Business Manager for Alliance Radio Networks said, “We’re incredibly proud of our association with T-Mobile. They are the most progressive and innovative wireless provider out there. We think it’s a perfect match, and look forward to a successful sponsorship.”
“It’s a tremendous honor that T-Mobile has chosen El Show de Piolin as a national sponsor,” said Piolin. “We couldn’t be more excited to promote their outstanding products and services on the show, through our Listener Call-In Hotline, and across our extensive social platform– all in a totally integrated and creative way that will really resonate with our listener family. I look forward to a long and beneficial partnership with T-Mobile. We’re going to have some big fun together with our listeners!”