Michael Fischer Joins Sun for Digital Duties

Sun Broadcast Group announced today that Michael Fischer has joined the company as Strategic Development Advisor. Fischer will work with Sun’s programming and digital departments to expand the Shazam for Radio local station offerings as well as spearhead the development of the highly anticipated “Shazam Top 40” countdown shows. Fischer comes to Sun after serving as SVP of Music and Content at Clip Interactive for the last two years.

“From the moment I met Michael, I knew he understood the vision of our Shazam For Radio platform,” said Ed Rivera-Searles, SVP of Digital at Sun Broadcast Group. “We are focused bridging the gap for radio listeners by developing interactive content that will be activated by our radio station partner’s programming assets. Michael’s strategic intensity, extensive background in both digital and mobile, as well as his relationships in the radio and music industry will help us accelerate the achievement our objective. I’m thrilled to have him collaborate with us in this effort.”

“I’m thrilled to be collaborating with Sun Broadcast Group.” said Fischer. “Their forward thinking has allowed them to create some great products for broadcast radio. Radio’s next phase of digital innovation needs to embrace what advertisers and listeners expect. That includes attribution, measurement and magical content experiences across all devices. Shazam for Radio is the perfect platform to deliver just that.”

Prior to his role at Clip Interactive, Fischer served as SVP of Engagement at Triton Digital. He has also held programming positions in Chicago, Dallas, New York City and Denver.

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