Clear Channel Media and Entertainment (CCM+E) has announced the launch of the iHeartRadio Hispanic Network. Serving Hispanics across the U.S., the syndicated radio network will include a unique collection of assets providing advertising partners large-scale reach to nearly 90 percent of the U.S. Spanish and English-speaking Hispanic population.
Grupo Radio Centro (GRC), the leading radio broadcasting company in Mexico, will serve as the foundation partner of the network, providing live broadcasts from some of Mexico’s top-rated radio stations. The agreement will provide exclusive digital distribution for all GRC stations, including regional Mexican station KXOS in Los Angeles and the most-listened-to Spanish language program in America, “El Show el Mandril,” for which the two companies recently inked a U.S. national sales and distribution deal via Clear Channel’s syndication company Premiere Networks. In addition, GRC’s parent company Grupo Radio Mexico (GRM), which owns and operates 51 radio stations across multiple formats in 13 Mexican markets will also be available on iHeartRadio. iHeartRadio will become the exclusive digital ad sales provider for these market-leading Mexican stations. Clear Channel will replace all local Mexican station ads with consumer-targeted U.S. ads. This also marks the first time iHeartRadio will offer U.S. listeners radio broadcasts from leading stations throughout the Mexico Republic.
“There is a population of more than 50 million Hispanics in the U.S. — with 65 percent being of Mexican descent,” said Bob Pittman, Chairman/CEO, Clear Channel. “This unique partnership represents a key milestone in Mexico/U.S. broadcasting, allowing Clear Channel for the first time to offer this key demographic exclusive access to the most popular Mexican stations from anywhere across the U.S. with the iHeartRadio Hispanic Network, in addition to providing our partners with unprecedented access to the Hispanic community.”
“This is the second step in the groundbreaking partnership between our two companies,” said Francisco Aguirre, Chairman/CEO, GRC. “Bob Pittman and I share a vision to expand both companies beyond their respective borders in a very fast paced and evolving digital landscape. Our Mexico stations are market leaders across all demographics and we look forward to their natural expansion in the U.S. through the iHeartRadio Hispanic Network.”