SFX Entertainment, treatment the producer of live events and digital entertainment content focused of the fast-growing Electronic Dance Music (EDM) genre, has formed a marketing and content partnership with Clear Channel. The alliance revolves around three initiatives: a national DJ/producer contest in partnership with on-line dance music destination Beatport; a weekly Beatport Countdown show; and an original live event series.
Clear Chanel says the national DJ talent contest will air live on some of its stations and on iHeartRadio’s EDM-formatted Evolution channel, with parts of the competition taking place at iHeartRadio Theaters in New York and Los Angeles. The winner will appear at Mysteryland, a new SFX-produced U.S. festival taking place on Memorial Day weekend in Woodstock, N.Y. and also receive a recording contract with Beatport and a major record label.
The weekly Top 20 Countdown from Beatport will air on Clear Channel stations nationwide, including CHRs “ Z100” WHTZ, New York; KIIS-FM, Los Angeles; “103.5 KISS-FM” WKSC, Chicago and other CHRs in San Francisco, Dallas, Washington D.C., Philadelphia, Atlanta, Detroit and Miami, among others markets.
The first announced concert in the original live event series will be an EDM-focused event set to take place around Halloween.
“The demand for electronic music continues to increase across all of our platforms,” Clear Channel president of entertainment enterprises John Sykes said in a statement. “This strategic partnership with SFX will give our audiences access to a deeper selection of music content and live events.”
Calling the new partnership “a key strategic relationship for SFX,” SFX Entertainment founder Bob Sillerman says the deal’s framework “brings the electronic music category to a broader audience and delivers on what we believe the young music consumer wants today.” Sillerman, who ran his own radio company before becoming a prominent player in the concert industry, says the agreement “allows us to amplify the promotion of DJ/producers who are the life-blood of our industry.”