Arbitron’s newly released study, “Network Radio Today,” offers a window into the world of national radio and its listeners. Some of the insights in the report include:
- Network radio is heard by nearly 179 million people each week-two-thirds of the U.S. population ages 12 and over. Among them, nearly 163 million listeners are adults age 18 and over. And over half of them (nearly 83 million adults), are employed full time.
- The gender breakdown is almost even, at 51% women, 49% men.
- Four in ten adults listen to network radio at home, and six in ten listen out of home.
The report also outlines who’s hearing the network commercials-versus just listening to the programming–70% of adults who listen to network radio commercials have household incomes of at least $75,000 and two-thirds have at least a bachelor’s degree.
The full report profiles network radio from a national viewpoint outlining its strength as a medium, data the radio networks will use during the up front selling season as buyers put together their 2014 plans.