American Urban Radio Networks (AURN) and Entravision Solutions, a national Spanish-language media sales and marketing firm, have announced a joint sales agreement with the introduction of the VIDA*URBANA Radio Network (VURN). The new radio network combining AURN’s 300 urban affiliates with over 300 of Entravision’s Spanish-language radio stations, along with the respective companies’ web platforms.
The deal forms the largest multi-cultural, multi-media platform reaching both the African-American and Latino audiences in the U.S. Additionally, the sales organizations from both companies will collaborate to develop new business opportunities among radio and non-radio advertisers for VURN, under the agreement.
“With minorities representing 35% of the country’s total population and African-Americans and Hispanics accounting for 82% of all minorities, it is imperative that we educate the advertising community about the importance of reaching the African-American and Latino communities,” said AURN President of Network Sales Howard Eisen. “Through this partnership, we will increase our presence in the marketplace and provide the advertising and marketing community with new opportunities for reaching this growing diverse audience.”
“Our partnership with American Urban Radio Networks reflects our commitment to further strengthen our growing sales and marketing platforms,” said Entravision Chairman/CEO Walter F. Ulloa. “With the creation of VURN, we are leveraging the strength of both the Entravision and AURN networks to create a truly unique national marketing platform for advertisers, which will allow them to directly reach Latino and African American consumers.”