Dial Global and National Latino Broadcasting have announced a partnership to offer programming targeted at Hispanics across the country. As part of the deal Dial Global will distribute nationally NLB’s two 24/7 formats, “Cristina Radio” and “El ViVo” beginning in October.
“NLB is excited to partner with Dial Global, the country’s leading radio syndication company. Through this unique partnership, our engaging programming will reach a greater audience and will be a strong offering to affiliate stations and advertisers wishing to connect with the country’s crucial Hispanic audience,” said NLB Pres./CEO Nelson Albareda.
“We’re pleased to launch two more offerings into the Spanish-language marketplace, with a great company like NLB,” said Dial Global Pres./Programming Kirk Stirland. “Marketers are increasingly interested in reaching the fast-growing Hispanic population, and Dial Global will continue to build out a basket of services for radio operators and advertisers.”