Premiere Networks and Best Buy are joining up for a new multi-platform promotion called Sixx Sense Rock-a partnership spearheaded by Nikki Sixx‘s nationally syndicated radio show Sixx Sense with Nikki Sixx, to bring the “best rock on the radio” to Best Buy stores. A Sixx Sense Rock branded point of purchase display will feature a selection of eight rock albums in Best Buy stores nationwide. Sixx Sense with Nikki Sixx and www.SixxSense.com will highlight one of the albums each week for eight weeks. Jennifer Leimgruber, Premiere Networks SVP of Programming stated, “Sixx Sense has proven itself as the new destination for rock music. Both Nikki and Premiere are committed to exposing great rock music to an even wider audience and together with Best Buy, we are now reaching the consumer in more ways than ever before.”
Sixx Sense Rock will also feature contests for consumers during its eight-week run, the first of which is a chance to win a pair of tickets and a flyaway to see The Tour, featuring Motley Crue and KISS in a city of the winner’s choosing.
Sixx Sense with Nikki Sixx is heard in nearly 100 markets nationwide.