Christian radio broadcaster Salem Communications has announced a strategic partnership with TuneIn, a free Internet radio service. The move extends the reach of Salem’s programming to the service’s more than 30 million monthly active listeners in over 230 countries. Salem owns 96 radio outlets, 60 of which are in 22 of the top 25 radio markets, including New York, Los Angeles and Chicago. “Our goal at TuneIn is to make the best in radio accessible to anyone, anywhere in the world,” said TuneIn CEO John Donham. “Salem offers a deep pool of well-loved programming that appeals to a broad listener base, and we are so pleased to have been selected to make their news, talk and music broadcasts accessible to a global audience of millions.”
TuneIn will offer access to all of Salem’s radio stations including those in their core formats of Christian Teaching and Talk, News/Talk, Christian Contemporary, Spanish Christian Teaching and Talk and Business Radio.
“Through our partnership with TuneIn, we have expanded the number of access points to our content. We have made it easier for our current listeners to access our programming from wherever they are and have opened up our broadcasts to new audiences,” added Salem Radio President Dave Santrella. “Overnight we’ve expanded our footprint in digital, and have gained a suite of first-of-their-kind analysis tools from TuneIn that help us further tailor programming to our listeners everywhere.