Cumulus Media Networks and Benztown Branding have signed an exclusive syndicated radio agreement that will create one of the largest collections of production and imaging libraries in the industry. Cumulus will manage affiliation and advertising sales for all current Benztown production and imaging libraries while Benztown will direct production of the network’s current library offerings. Cumulus will also handle affiliate and advertising sales for Benztown’s voiceover services and will rep select Benztown Radio Networks programs. the two companies began their relationship with a sales representation agreement for the “The Melissa Etheridge Radio Show” in June of this year.
The new stable of production libraries will include 19 individual services covering Urban, AC, Hot AC, CHR, Country, Rock, Classic Hits, Adult Hits, News/Talk and Sports, each of which will be updated daily. Cumulus Media Network’s branded libraries, which feature popular offerings such as Adrenaline, Ambush, Horsepower, Goldmine, Avalanche and Turbulence will continue to be available to affiliates. Libraries from both companies remain market exclusive but with the majority of formats.
“This partnership is an outstanding opportunity to enhance the portfolios of both companies by combining some of the most talented and creative producers and designers in radio with our dedicated sales and affiliation teams,” said Cumulus Media Networks Senior VP/Affiliate Sales and Broadcast Operations Dennis Green. “Benztown brings tremendous category knowledge to the table and has an extremely successful track record of delivering innovative services for stations. Working together allows us to broaden the scope of our collective efforts.”
“Our goal is to provide the highest quality production services to radio stations from a robust, easy to use platform,” said President of Benztown Branding and Benztown Radio Networks Dave Denes. “We’re psyched that our products will be available to the universe of Cumulus stations as well as the extensive affiliate base of Cumulus Media Networks. We’re proud of the technologies we’ve developed to make life easier for program directors and station operators and we look forward to innovating with the brilliant folks at Cumulus.”