Why Radio Syndication?

A lot of people are beginning to fund and manufacture their own talk show networks, many of which are published through the world wide web. Many of them are indie projects, and while some are successful, many struggle to find the listener numbers they desire despite being high in quality. So what’s the alternative?

Syndicated radio isn’t just a seal of quality or a golden opportunity – it’s a way for great broadcasters to find their niche and gain the support of an entire network. Syndication exists to assist and boost those who make great programming, whether they’re giving advice on drama in the work place, covering a Partypoker championship or just shooting the breeze with your co-hosts.

Syndication means that a lot of the administrative work surrounding your show is taken care of by those who work on the shows at the network you’re attached to. This is a huge advantage for those who record often or record many different shows in a cycle, as it frees them up to focus on their work inside the studio, and on the content and delivery of that content itself.

It’s also a great way to reach a larger audience, as syndicated programming is always going to draw in a larger listener base than anything you put out solo from the get-go. Joining an established network can not only help you with admin duties and other concerns, but can boost listener awareness of your content considerably.

That’s before you consider major bonuses, like salaries – a benefit of going full time as a syndicated radio host at a prosperous network. Although many see the podcast as the future of radio, people are still happily tuning in into radio by the millions. So if you’re thinking of getting into radio, syndication may sound like a great way to make it big.

3 thoughts on “Why Radio Syndication?

  • October 1, 2013 at 8:50 am

    Would love to syndicate an interesting, engaging 1-hour show combining the music of the steelpan/drum and talk that matters. The core objective is to expose more radio listeners to the versatility of the instrument as well as talk with inspiring guests. Suggestions anyone?

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  • April 26, 2012 at 3:31 pm

    We have an Internet radio show on FTNS Worldwide Fitness Radio focused on talk, music and motivation. MARINA’s High-nrg Fitness Musical Health Talk. Its a fun hour long show airing weekdays at Noon eastern. I created a Pinterest board with all the shows including video coverage we placed on YouTube.

    Here is the Pinterest link – http://pinterest.com/roykamen/musical-health-talk-radio/

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