Westwood One is dipping into it’s BET stable of talent by launching a new four-hour Urban program hosted by BET Radio and 106 and Park star Rosci. Rosci On The Radio will feature music from the most current Urban and R&B artists, celebrity interviews, listener call-ins and segments such as the industry insider report “Through The Wire” and the listener interactive “Roc The Mike.” Rocsi who has hosted BET’s 106 and Park since 2006 also co-hosts Westwood One’s BET 106 and Park Weekend Countdown with Terrence J. which currently airs in New York, Chicago, Philadelphia and San Francisco.
Westwood One EVP/Entertainment Max Kransky commented in a press release, “Rosci has become one of the hottest superstars of the Hip-Hop and R&B music culture. Her celebrity status, industry connections and extensive radio experience as co-host of BET’s 106 & Park Weekend Countdown will be a hit with both audiences and advertisers nationwide.”
Rosci added, “I have always been amazed at how radio can make personal, intimate connections with huge, diverse audiences. I am excited to have the opportunity to host my own national show and couldn’t have a better partner than Westwood One.”
Rosci On The Radio will debut nationwide on April 25th, 2011.