It seems that some people have all the luck. But it’s more likely that those who appear fortunate make their own circumstances. Take advertising for example. If you were to buy a 50-spot ad package on a popular radio station, you might pay upwards of $3000 to $5000 or more depending on certain variables. And that may or may not be a good value. But for people who appear to be lucky a comparable value might be realized simply by requesting an opportunity to have one of the talk show hosts from that same station interview them. And a live interview where the guest is promoting a product or service carries a lot more credibility than a commercial ever could.
Savvy business and marketing professionals know how to make the most of the resources at their disposal. And one of those resources is utilizing free radio publicity. Talk radio is as popular today as it ever was. But the producers and hosts who make it possible have a problem. That is, it becomes more and more of a challenge to consistently locate good guests. Popular talk radio shows live and die based upon their ratings, which are directly tied to the dynamics of the host and the people interviewed. It’s gotten to be a game almost. In exchange for guests who are interesting and offer excellent information for listeners, hosts and producers know they need to give a little back.
Take me for example. I wrote a book in the 1990s on real estate investing. And after several marketing twists and turns I ended up on a talk radio show explaining how virtually anybody could use the techniques in my book. And something really great happened. I began to sell tons of books. I’d been living, breathing, and sleeping the material in that book for so long, talking intelligently about it was a breeze. And all but two of my 60-plus interviews for that particular book were done from the comfort of my own home. It became almost too easy.
But books aren’t the only products that interest talk show folks. They’re actually interested in guests that can offer valuable information for their audiences. That may be a topic like developing an urban garden during hard times, making wine, helping wayward kids, or reforming corrupt government – good topics are literally unlimited. The truth is, it’s all in the way the ‘expert’ presents his case when pitching the host or producer. Something I learned in the early going which paid major dividends is, make the host look smart for having booked you. Simple, huh?
And getting booked isn’t hard either. All you need to do is identify a popular show for which you’d be a good guest. Now before going further, if you’re new to all of this, target smaller audiences in the beginning to get the feel for how an interview flows. But once you’ve got a bit of experience and feel confident, go for the big shows because they need guests just as much as the smaller regional shows. I did a nationally syndicated show out of Florida for my first book and sold $4000 inside of 15 minutes. And after that orders from that interview trickled in for several months.
Here’s a heads up on how to capitalize on free radio publicity. Most hosts are glad to have you and many will mention your product or service many times throughout the interview, especially if you’re a compelling guest. So when they do, make sure you have a Website or toll free number where listeners can get your product or more information on what you’re offering.
So there you have it. You’ve got a need and that’s to market your stuff. And there’s an entire industry out there just waiting for you to call so they can help you. What are you waiting for. Go claim you share of the bounty – unless you’d rather buy that expensive ad package.
The article you’ve just read is little more than a brief outline of the entire story. Yes, getting free radio publicity to promote your products is simple and you can easily use it too. To get the rest of the story and discover how to entirely avoid the trial and error process, visit: http://www.freepromostory.com
Author: Charles Steed
Article Source: EzineArticles.com