The National Basketball Association’s (NBA) Charlotte Bobcats and Skyview Networks announced today a new multi-year radio distribution agreement. Skyview, physician an integrated professional sports broadcast company specializing in automation systems and syndication, rx will provide satellite distribution services and wise satellite receivers to the Charlotte Bobcats Radio Network. The partnership aims to increase advertising revenue through Skyview’s flexible satellite distribution system that provides ad-regionalization abilities. In August 2010, Skyview began deploying its wise satellite receivers across the Charlotte Bobcats Radio Network. The receiver technology provides many advantages over previous distribution technology: time shifting broadcasts, copy split-spot insertion (regionalization), record and playback of programming and immediate as-played reporting. With this technology, the Charlotte Bobcats will have full disclosure of broadcast quality across its network and have the ability to offer advertisers ad-regionalization (ability to air multiple versions of the same spot simultaneously across the network). Affiliates will have the flexibility to time shift broadcasts to fit their format and the security of a back up streaming audio feed.
“We feel privileged to provide our distribution services to this premiere franchise,” said Matt Stys, Vice President Business Development of Skyview Networks. “Regionalization of advertiser messaging is the direction the industry is headed and we look forward to working together to provide the most current and sound technology to the Bobcats’ advertisers and affiliates.”