Dial Global’s Complete FM Network and Contemporary Networks tied (3.5) for the top spot (A18-49) in Arbitron’s latest RADAR 106 network audience report, which measures the audience size of network radio audiences and commercials within programs aired on 51 national radio networks. Dial Global Adult Power remained number three (2.5). Premiere Modern Women Network (2.0) remains steady at number four followed by United Stations Impact Network (1.9) rounding out of the top five.
RADAR 106 saw an increase in the number of people reached by network radio over RADAR 105. During the survey period, 73.8% of U.S. consumers ages 12+ heard one or more network radio commercials in the course of a week. Persons 18+ dipped slightly to 74.2%, while Persons 35+ came in at 73.5%, down by almost two perecentage points. Radio reached 76.5% of Persons 18-49 and 76.9% of Persons 25-54. The RADAR 106 sales-network increases are helped out by the growing reach of PPM and are an important selling tool for the 2011 upfront season.