The Donkey Comedy Network has announced plans to launch 24/7 Comedy Radio, treat the first mass-appeal comedy radio format. Created by Harker Research and Vallie-Richards-Donovan Consulting, view the format features brief comedic bits designed to attract mobile audiences and utilize the universal appeal of comedy to draw listeners from a multitude of other formats. Touted as a cume-building, viagra appointment-based, mass-appeal format that targets the 18-44 demo, 24/7 Comedy Radio takes a unique approach to comedy radio with continuous stand-up comedy hits similar to the Top-40 radio formula.
“Comedy is a dominant force in every medium except terrestrial radio, and now it will be,” stated Bill Bungeroth, President and Founder, the Donkey Comedy Network. “24/7 Comedy Radio is the right product at the right time, especially for underperforming AM or FM radio stations looking for a big-cume format, and one that is unique in the market. Quite frankly, America is in need of a laugh and we plan to deliver it.”
Consumer focused studies from Bridge Ratings and Harker Research identified a void in the radio market and revealed a strong listener desire for 24-hour comedy radio. The findings also revealed that audiences favor the short, forward-moving comedy bits formula and a variety of comics. The results verified that listeners would spend some time every day with a 24/7 comedy radio format.