The Wendy Williams Show, the daily one-hour talk program hosted by former Westwood One syndicated radio personality Wendy Williams , has been renewed for another season. According to Demar-Mercury executives, The Wendy Williams Show will be shown in 80 percent of the U.S. through 2012. Carriage covers 18 of the top 20 markets including New York, Los Angeles, Chicago, Philadelphia, Dallas and other top markets. Joining the Fox Television Stations group in presenting the program will be the LIN, Tribune, Local TV, Sinclair, Raycom and Granite groups.
“Wendy’s ability to attract younger demos stands out to both stations and advertisers in a crowded field of older-skewing talk,” Debmar-Mercury Co-President Ira Bernstein said.
Williams’ show currently has better ratings than “Live with Regis &Kelly” and “Rachael Ray” in the 18-34 women demographic, say Debmar execs.
“Stations have confirmed our belief that Wendy connects with women, making her one of only a handful of newcomers to succeed in daytime talk in recent years,” says Co-president Mort Marcus.
Broadcast live from New York, The Wendy Williams features Williams’ commentary on celebrity gossip and news events, as well as interviews, fashion and advice segments in which Williams helps audience members and viewers handle personal life issues involving sex, relationships, money and dating.