Dial Global and Premiere Radio Networks each placed four ad networks among the top 10 in Arbitron’s March RADAR 104 radio network ratings for persons 25-54. Dial Global has three out of the top five ranked networks Adults 25-54. Dial Global also continues to have the top three ranked networks in the key buying demo of Adults 18-49. United Stations finished in the top 10 in both demos, pharmacy while Westwood One placed one of its networks in the top 10 in 25-54. Arbitron says more than 189 million persons 12+ heard one or more network radio commercials each week of the survey period.
“There were a number of changes to the other networks in this latest RADAR release, look ” said Jay Green, click Director of Research for Dial Global. “We are pleased to see our performance remains stable and our delivery remains consistent for our advertisers.”
The RADAR 104 survey period saw an increase in the number of people reached by network radio from the RADAR 103 period for key buying and selling demographic groups.
A complete list of the rankings is here.