Ex-CBS Radio host and Westwood One syndicated radio talent Tom Leykis makes his return next week on Mount Wilson FM Broadcasters KGIL-FM Los Angeles. Leykis was among the talk personality casualties who lost their jobs when KLSX 97.1 FM Los Angeles switched to the Top 40 AMP format in February 2009.
Leykis’ syndicated radio show “The Tasting Room,” which was dropped by Westwood One and is described by Leykis as a “lifestyle-themed program for men with a taste for the finer things life, from fine wine, high-end spirits and craft brews to first-rate dining and premium cigars,” is also the first offering from Lekis’ new radio syndication company called “The New Normal”.
“When I left CBS, we also severed the relationship with my syndication group Westwood One,” Leykis said in an interview. “But my producer and I kept the stations we had and continued to feed them new shows on our own. The idea was we would do this until we figured out a business plan and what we wanted to do,” he said.
Leykis said the new company will be platform agnostic, approaching content development from the inside out by developing programming for new media platforms (podcasting, streaming etc.) that could be adapted for radio versus the other way around. “Instead of being a big monster that syndicates 160 different products, we will do some hand-picked projects that I believe in and use a small team of people to work on affiliate relations and ad sales,” Leykis said.