CBS Radio has hired Nick Cannon to host morning drive 6 a.m. to 10 a.m. on 92.3 “Now” WXRK-FM in New York starting in January. Cannon, currently host of NBC’s America’s Got Talent, is the 2nd big talent CBS has hired in the past two weeks after announcing it was adding Carson Daly to mornings at it’s Los Angeles station, KAMP-FM, “AMP Radio.”
Since CBS launched 92.3 Now in March, the Top 40 station has climbed in the ratings, ranking No. 1 with teens. CBS, no doubt feeling that Cannon who has a huge relationship with that demo through his projects with MTV and Nicklelodeon and movie roles in “Drumline and “Roll Bounce”, will help them close the gap between “Now” and Clear Channel’s ” Z-100″ WHTZ-FM, the No. 4 station in New York. Like Carson Daly in Los Angeles, the move could be the beginning of a wider syndicated radio project for the company and Cannon.
“No one is more in tune with our young adult listeners than Nick,” said Dom Theodore, program director of 92.3 Now and vp of Contemporary Hit Radio programming for CBS Radio. “Nick’s passion and energy for both music and radio are undeniable, and we can’t wait to have him join our immensely talented crew at 92.3.”
In addition to his current hosting duties at NBC, Cannon recently launched his own multimedia company, NCredible Entertainment, which has several TV shows and films in development; and an expanding music label.