Citadel Media en Espanol and online content company Terra have teamed to launch a new website for Tu Vida Es Me Vida host Maria Marin at www.mariamarinradio.com, in what will be the first of many joint efforts in extending Citadel Media en Espanol’s brands online.
Terra is working with Citadel Media to manage all aspects of Marin’s branding in digital, including editorial, ad sales, user experience, and Web design. The new site features exclusive interviews, pictures, and discussion boards. Behind-the-scenes video of the radio show are also online at Terra TV.
“The convergence of digital and traditional media offers us the opportunity to reach an unparalleled audience, particularly as more and more U.S. Hispanics go online,” Citadel Media en Espanol VP/National Sales Carlos San Jose said. “Our partnership with Terra will now provide advertisers with a must-have media component when targeting the Hispanic demographic, as this consumer market segment continues to increase.”
Tu Vida Es Mi Vida is heard on 27 affiliates nationwide.