The Weather Channel Strikes Deal with Westwood One

Westwood One and The Weather Channel have announced that Westwood One will be the exclusive affiliate and advertising sales representative for The Weather Channel Radio Network. TWCRN serves nearly 700 radio stations across the United States, and has a presence in 42 of the top 50 markets. “We are excited about helping The Weather Channel expand its footprint in the radio industry,” said Gary Schonfeld, president, Westwood One Network. “We can leverage ‘must have’ information from The Weather Channel to our network of more than 5,000 radio station affiliates and help serve their listeners and our advertising customers with unique branded content.” “We believe our partnership with Westwood One will accelerate the growth of our radio network dramatically, and bring the most depended on source of weather information to an even larger radio audience,” said Mike Pons, vice president and general manager of The Weather Channel Radio Network. “Weather information is an important element in the planning of our daily lives, and our content is an invaluable tool for radio stations and advertisers to further connect with their audiences.” The three-year agreement takes effect officially on January 1, 2010. The Weather Channel Radio Network was previously syndicated by Dial Global.

Leave a Reply