CBS Radio is flipping one of its two Los Angeles news stations, KFWB, to News/Talk on Tuesday, September 8, with Take On The Day syndicated radio host, Dr. Laura Schlessinger as a linchpin of the new lineup. KFWB will become the flagship station for the Dr. Laura program, (which just announced a partnership deal with Talk Radio Network) as it moves over from crosstown KFI. “When the opportunity to add Dr. Laura, one of radio’s preeminent talk talents, to our lineup became available, we moved swiftly to bring her award-winning program to KFWB,” said CBS Radio SVP/Market Manager Ed Krampf. The new KFWB line-up will also include Talk Radio Network’s Laura Ingraham in mid mornings and Dial-Global/CBS syndicated radio talker Michael Smerconish from 6P-9P.
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