Calling it “Phase 2” of the age of modern radio syndication, some of the radio industry’s most respected leaders have come together to launch The Syndicated Radio Asset Management Company, to provide private free market solutions to station programming, management or sales issues. Headed by Talk Radio Network CEO Mark Masters, Syndicated Radio Asset Management is based on the syndicated programming model. Troubled radio stations have the ability to outsource part or all of their radio management to a team of best-in-breed radio professionals with proven track records of success. The company, which also includes TRN President of Programming Phil Boyce and Geoff Rich, President of Take on The Day (Dr. Laura Schlessinger) as part of it’s managment team, promises through a mix of strategic consultancy, talent management and commercial incentives, to provide executive teams and their shareholders smart solutions to increase revenues and rationalize costs. The group plans to utilize teams of displaced radio professionals drawn from every area of the radio industry: programming, advertising, sales, business development, marketing and communications, operations, engineering, legal, finance, valuation, M&A and disposals.
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