Radio Formula Brings Spanish Language Talk to Charlotte

The Norsan Group will replace the regional Mexican “La Tremenda” format on WGSP 1310 Charlotte with Hispanic-targeted talk. When the station  launches  Monday it will feature the internationally syndicated “Radio Formula” format that originated in Mexico in 1968. Norsan’s Multimedia CEO Norberto Sanchez says “Radio Formula” is successful in markets with large Hispanic populations  due to the presence of recognized journalists and Mexican television and radio on-air personalities such as Ricardo Rocha, Joaquin Lopez Doriga, Eduardo Ruiz-Healy, Enrique “El Perro” Bermudez, Maxine Woodside, Alfredo Palacios, among others.  “By the inclusion of Radio Formula 1310 AM to our portfolio of radio properties in Charlotte, we are sure to reach 100% of the Spanish speaking audience in the market,” said Edgar Saucedo, General Manager of Norsan Multimedia. He added, “Radio Formula’s programming appeals to a more mature, educated audience; this segment of listeners often like to hear about an array of political topics, analysis of current events and different points of view in economics, sports, immigration, among others.”

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