RushmoreDrive.com, the first-of-its-kind targeted search engine for the Black community, today announced a partnership with Citadel Media, formerly ABC Radio Networks. Citadel Media syndicates some of the country’s top Urban programming including The Tom Joyner Morning Show, The Michael Baisden Show and Big Boy’s Neighborhood. The multi-faceted agreement between the companies will bring a new level of access and relevancy for online Black and urban consumers. RushmoreDrive.com will host a branded micro site that will serve as the destination to highlight and showcase Citadel’s on-air talent while expanding their online presence. Additionally, the partnership will provide Citadel’s listeners the opportunity to enter sweepstakes and contests allowing the radio network to increase visibility for its partners and sponsors. The new feature, “Fast Lane” is planned for a May 2009 launch. “RushmoreDrive.com is a search-engine first and foremost, so it is always our goal to establish partnerships which further enhance the search experience,” describes RushmoreDrive President and CEO Johnny C. Taylor, Jr. “Citadel Media complements the search function of our site by providing another mechanism for our community to discover and find new content,” added Taylor.”This partnership will provide our advertisers an even broader array of integrated opportunities,” said Neil Barry, Vice President of Digital Media for Citadel Media. “Working with the team at RushmoreDrive.com will combine our talented Urban lineup of radio personalities and companion online platforms with an additional layer of high-performing online marketing programs.Starting next month, Citadel listeners will hear radio announcements from their favorite on-air personality to visit the new online feature, Fast Lane.
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