Dial Global Tops RADAR 100

Dial Global’s Adult Power Network (2.7 rating) topped Arbitron’s latest RADAR 100 network audience report which measures the audience size of network radio audiences and commercials within programs aired on 58 national radio networks.Dial Global Contemporary Network remained at #2 (2.3-2.6), while ABC Daytime Direction Network was steady at #3 (2.3-2.3). Premiere Emerald Plus Network moves into the top 5 (1.9) followed by Dial Global Female Perspective (1.9). RADAR 100 saw an increase in the number of people reached by network radio over RADAR 99. During the survey period (January 10, 2008 to December 9, 2008), 73.1% of U.S. consumers ages 12+ heard one or more network radio commercials in the course of a week. Persons 18+ was up slightly to 73.5%, while Persons 35+ grew to 73.5%. Radio reached 74.5% of Persons 18-49 and 74.5% of Persons 25-54.

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