According to preliminary findings from Arbitron’s RADAR 100, radio reaches over 92% of listeners 12 and over each week, along with more than 94% of college graduates ages 25-54. 95% of adults 25-54 with a college degree and an annual income of $75,000 or more tune into radio over the course of a week. While the trend in radio shows fewer young listeners ages 12-17, network radio reaches continues to reach 85% of ad elusive and media multi-taskers, adults 18-34. All radio outlets reach 95% of this age group.Listening to RADAR Network affiliate stations has also risen year over year. Over the course of a typical week, more than 212 million persons age 12 and older tune to the more than 7,700 RADAR Network affiliated stations, up from 208 million listeners one year ago in RADAR 96. Arbitron will release the complete RADAR 100 Radio Network Audience Report on March 23, measuring 58 individual radio networks operated by ABC Radio Networks, American Urban Radio Networks, Crystal Media Networks, Dial Global Inc., Premiere Radio Networks, United Stations Radio Networks and Westwood One.
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