ABC Radio Networks and Radiolicious have signed a multi-year sales and marketing agreement under which ABCRN will support affiliation efforts for Radiolicious’ platform for streaming over smartphones. The network will reach out to targeted stations, and will sell station inventory to be used on stations’ Radiolicious links and on the air. The free Radiolicious application is currently available for the Apple iPhone and iPod Touch. Along with streaming, it offers texting and e-mail to stations and their advertisers, and ads can be location-specific.”This is an outstanding opportunity for us to enhance our digital business and grow our list of digitally integrated affiliates while also securing nontraditional revenue,” said ABCRN VP/Affiliate Relations Dave Van Dyke. “Our company has been aggressively adding programming options and pursuing vehicles that appeal to a younger audience. This partnership provides us with a fantastic tool in reaching a rapidly growing segment of the population that is tech-driven and loves staying connected.” Radiolicious EVP/COO TJ Lambert said, “Partnering with the team at ABC Radio Networks gives us instant talent and reach for ramping up our affiliation and sales efforts as we continue to grow. Making the right content available on the right devices is critical for radio in staying relevant with the younger audience. Our goal is to provide the most compelling content from around the world through our player.”More than 100,000 iPhone and iPod Touch users have downloaded the application, and it’s averaging more than a thousand downloads a week, ABCRN said. With the sales and marketing agreement, banner space on the app will be shared between the network and local stations.
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