Tom Joyner has responded to a challenge by syndicated sports radio hosts The 2 Live Stews‘ to use his influence and star power to encourage Black men to mentor. This month, The 2 Live Stews, Doug and Ryan Stewart, biological brothers who are also mentors with Big Brothers Big Sisters, are urging their sports and urban media peers to use the airwaves and websites to help them spread the word about the need for African American men to become mentors. While more than a third of the Little Brothers served by the Big Brothers Big Sisters volunteer network are African American, only 15 percent of the nonprofit organization’s male mentors are black. “By the end of the campaign in March, we expect to have more broadcasters and their circles of friends, listeners and family members on board to continue the conversation as long as our boys need us. Black men in media, leaders of African American fraternities and others who have a nationwide audience or platform owe it to our little brothers to use their influence to make mentoring a major movement in our communities,” The 2 Live Stews said. In addition to Joyner, Syndication One talker Warren Ballentine; Syndication One morning host Rickey Smiley; ESPN’s Stephen A. Smith; ESPN the Magazine executive Keith Clinkscales and Rolling Out Magazine publisher Munson Steed will use their formal and informal networks (email lists, social networking sites, radio broadcasts, ad space, etc) to encourage African American men to go to MentoringBrothers.org to join their mentoring movement. In March, ESPN the Magazine and the broadcasters’ websites will run an ad featuring images of all media/influencers who joined answered the Stews’ call. The Stews will be guests on the Tom Joyner Morning Show February 16 at 7:45 am EST to talk about their Mentoring Brothers campaign.
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