*UPDATE* Arbitron’s Portable People Meter methodology is the villain in a petition put together by the Atlanta listeners of Warren Ballentine and Al Sharpton who have been cut at WAMJ-FM. The petition charges that the number of participants in the PPM panel was not representative of the target audience of the two shows and led to the decision to drop the hosts. It also showed a little research on the subject. Here’s the petition. Syndication One talkers Al Sharpton and Warren Ballentine are out as part of Radio One’s WAMJ “Grown Folks Radio” ( now “Magic 107.5 R&B Hits from the 80s, 90’s and Now”) move up the dial from 102.5 to 107.5. Premiere’s Steve Harvey and ABC’s Micheal Baisden anchor the new music driven format which is seen as more PPM friendly, in spite of the success of the music/talk hybrid. There are other dominoes falling as a result of this; Gospel Praise 97.5 has already moved to 102.5 and there is talk of a simulcast of Magic on the 97.5 frequency. So where does this leave Sharpton and Ballentine who have demonstrated that the music talk fusion does work in a market with the makeup of Atlanta?
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