With a flagging economy, multiple changes in the network radio landscape and the continuing intergration of new media (streaming audio), there is a huge spotlight shining on network ad business and what impact all of this will have on the 2009 network radio upfronts. Radio Business Report‘s annual look at the 2009 upfronts consisting of a Q&A by a panel from the media buying community, has some interesting nuggets on the “09” network buying season. To get their take on the impact of PPM, streaming media, satellite radio, HD and other emerging buying opportunities and how they can and will affect advertising decisions on network radio, click here.
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