Wendy Loses Another One

It’s just been announced that WZTF in Florence, SC has replaced “The Wendy Williams Experience with the “Doug Banks Show”. This is the fourth defection from the show since Westwood One picked up the syndication rights at the beginning of the year. The big announcement that the show was added by KDAY in Los Angeles in middays has been followed by subtractions, including WUSL, Philadelphia. A few of the other stations that have dropped the show are in smaller markets, but it can’t be good for the Queen’s ego to see these markets go away. There is talk that she could come back to WUSL or that another deal is in the works to return the show to Philly with another group all of which remains to be seen. Wendy could be in the middle of a not so perfect storm. Early research is showing that although big brands are critical in the PPM new world order of things, talk heavy shows like the Experience are not attractive to listeners on music based stations. Wendy is already up against a ton of challenges and when you add in Bank’s move from mornings to afternoons this does not bode well for her. I’ve said this before and I’ll say it again, the killer spot for her is satellite radio.

2 thoughts on “Wendy Loses Another One

  • February 20, 2008 at 6:27 pm

    Didn’t say satellite would mean a bigger audience. The station losses have more of a psychological impact in the mind of the talent and the show is truly not national (which is what they want from syndication) unless the show is heard outside of the two coasts. Based on the PPM research I mentioned, the climate may not be right for this type of show on terrestrial radio. BTW, comparing “potential audience” vs “actual audience” is like comparing apples to oranges.

  • February 20, 2008 at 5:44 pm

    I am confused, you say that it is a shame she is losing affiliates, which means a smaller audience. But the potential, just in NYC & LA is to have 10-15 million listeners, but if you move to satellite the MAX is about 12 million, and many of those “subscribers” are in unsold cars sitting in dealer lots. How is satellite a better move.

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