This is not really a syndication issue but it’s pretty big news. Troi Torain (Star) The former Premiere-syndicated morning man who was fired last year for comments he made about a rival DJ’s daughter will announce his next New York gig tomorrow. That’s according to the New York Daily News. The paper says the station will be WNYZ at 87.7 FM, which is actually a low-power television station on Channel 6 that’s currently broadcasting audio only. The signal covers Manhattan, parts of Brooklyn, Queens, and the Bronx, and Northern New Jersey along the Hudson River. Formerly an “Ethnic” music station, WNYZ is flipping to Top 40 with the addition of “Star and Buc Wild.” Star was last heard on Clear Channel’s WWPR “Power 105.1”, as well as ten other hip-hop stations across the country via syndication. He’s also known for his gig as the top-rated morning host on Emmis WQHT “Hot 97” in New York, where he made his name as a controversial personality. A press conference is set for Wednesday morning, Nov. 28, to officially announce the station and Star’s hire. Think about it…Star goes from two of the biggest and most influential radio stations in the country and national syndication to a low-powered FM. Now it’s debatable whether he should have seen the light of day again since what he said was despicable….but who better to take a chance on him than a low-powered signal with nothing to lose and everything to gain. If this generates the amount of buzz in New York that I think it will, people will be breaking their necks to hear this show, even if they have to string antennas to do it! Then I guarantee you Channel 6 will be audio only no more. Star on TV rebuilding a cult following. This is genius. Star started his career on local access cable television and he’s simply going back to his roots to build it up again. I hate what he said and whatever was behind it, but I love this….stay tuned!
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