Articles tagged with: radar 104
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Dial Global and Premiere Radio Networks each placed four ad networks among the top 10 in Arbitron’s March RADAR 104 radio network ratings for persons 25-54. Dial Global has three out of the top five ranked networks Adults 25-54. Dial Global also continues to have the top three ranked networks in the key buying demo of Adults 18-49. United Stations finished in the top 10 in both demos, while Westwood One placed one of its …
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Premiere Radio Networks is realigning its RADAR-rated networks, introducing new networks and reconfiguring others. The changes go into effect with RADAR 104 in March 2010. The previous “Gem” networks are being replaced by new daypart-specific and demographically targeted networks of Clear Channel stations that have been, Premiere said, “reconfigured to reflect product usage and socioeconomic trends matched to the lifestyle profiles of specific audio listeners.”
Premiere EVP/Sales Carol Terakawa said, “As a leader in the network …
