Arbitron’s RADAR 100 shows network radio’s cume jumped 2.5 million with listeners 12+ from the previous report issued three months ago. The Adult 25-54 demo, with an increase of 1.1 million, showed the biggest improvement. Arbitron VP Bruce Supovitz is crediting the increases to the rollout of electronic measurement (PPM) in more markets.

Dial Global’s Adult Power Network (2.7 rating) topped Arbitron’s latest RADAR 100 network audience report which measures the audience size of network radio audiences and commercials within programs aired on 58 national radio networks.Dial Global Contemporary Network remained at #2 (2.3-2.6), while ABC Daytime Direction Network was steady at #3 (2.3-2.3). Premiere Emerald Plus Network moves into the top 5 (1.9) followed by Dial Global Female Perspective (1.9). RADAR 100 saw an increase in the …

According to preliminary findings from Arbitron’s RADAR 100, radio reaches over 92% of listeners 12 and over each week, along with more than 94% of college graduates ages 25-54. 95% of adults 25-54 with a college degree and an annual income of $75,000 or more tune into radio over the course of a week. While the trend in radio shows fewer young listeners a