Articles tagged with: network radio
networks, syndication »
With a flagging economy, multiple changes in the network radio landscape and the continuing intergration of new media (streaming audio), there is a huge spotlight shining on network ad business and what impact all of this will have on the 2009 network radio upfronts. Radio Business Report‘s annual look at the 2009 upfronts consisting of a Q&A by a panel from the media buying community, has some interesting nuggets on the “09″ network buying season. …
networks »
Arbitron just released it’s annual “Network Radio Today” report and it shows that network radio still has some significant reach, with nearly three-quarters of Americans 12 and older, and 74 percent of both 18-49s and 25-54s exposed to network radio each week. Other highlights from the report show that nearly two-thirds of the 18-plus audience for network radio is college-educated, and 70 percent of college graduates tune in to network radio every week. Seventy-five percent …
