Articles tagged with: media buying
networks »
Arbitron’s latest RADAR 105 report released today shows that radio reaches more than 239 million persons aged 12 and older over the course of a typical week, up from 213 million listeners one year ago in RADAR 101. Radio syndication company Dial Global held onto to the top ratings positions in the report that was released Monday (June 21) and covers the period April 2, 2009 to March 31, 2010.
Dial Global’s Contemporary, Complete FM and …
networks, syndication »
With a flagging economy, multiple changes in the network radio landscape and the continuing intergration of new media (streaming audio), there is a huge spotlight shining on network ad business and what impact all of this will have on the 2009 network radio upfronts. Radio Business Report‘s annual look at the 2009 upfronts consisting of a Q&A by a panel from the media buying community, has some interesting nuggets on the “09″ network buying season. …
