Arbitron’s latest RADAR 105 report released today shows that radio reaches more than 239 million persons aged 12 and older over the course of a typical week, up from 213 million listeners one year ago in RADAR 101. Radio syndication company Dial Global held onto to the top ratings positions in the report that was released Monday (June 21) and covers the period April 2, 2009 to March 31, 2010.
Dial Global’s Contemporary, Complete FM and Adult Power Networks were ranked one-two-three in Adults 18-49, the same ranking as the previous …

Dial Global’s Contemporary Network topped Arbitron’s latest RADAR 103 network audience report which measures the audience size of network radio audiences and commercials within programs aired on 56 national radio networks. A top 10 listing of RADAR 103 December 2009 Adults 25-54 rankings are below:
1.   Dial Global Contemporary Network
2.   Dial Global Complete FM Network
3.   Premiere Male Focus Network
4.   Dial Global Adult Power
5.   Westwood One Adults Network
6.   Premiere Today’s Men Network
7.   Premiere Modern Women Network
8.   United Stations Impact Network
9.   Dial Global Female …

Arbitron, Dial-Global, Premiere Radio Networks, and Westwood One are partnering in an initiative they hope will improve how radio is incorporated into marketing mix models that are widely used by advertisers to evaluate how product sales are influenced by advertising via different combinations of media.
The consortium will fund the initiative and work with the leading marketing mix companies to update their models with more granular and timely radio data.
The initiative is designed to help radio claim a larger share of marketing dollars spent, according to Arbitron. The groups involved say …

Four of the top five 25-54, 18-49 and Women 25-54 targeted networks belong to Dial Global according to Arbitron’s just released radio ratings report. Among 25-54 year olds, Dial Global’s Contemporary network averages an audience of more than 3.9 million. Dial Global’s Complete FM network reaches an average audience of 4.12 million 18-49 year olds.

Data from Arbitron’s RADAR 102 National Radio Listening Report is revealing that as a result of expanded electronic measurement, radio’s total reach is larger than in previous surveys. According to the latest release, radio reaches more than 235 million persons age 12 and older over the course of a typical week. Listening to RADAR Network Affiliate stations has also risen year over year. Over the course of a typical week, more than 214 million persons age 12 and older tune to the more than 7,700 RADAR affiliated stations, …

Syndicated radio network Dial Global will fill one seat on the Media Rating Council’s board of directors under a three-year membership agreement. MRC Executive Director/CEO George Ivie says Dial Global will bring perspective, especially their expertise as users of Arbitron’s RADAR product.

Radio Networks from Dial-Global and Premiere Radio dominate the just released Arbitron RADAR 101 ratings report. The top five networks among Adults 18-49 belonged to Dial Global as well as the top three targeting Adults 25-54. Premiere Radio Networks has four of the top ten 25-54 networks. Crystal Media Networks’ Prestige network was the only other network to make the top in both demo groups.

Radio audiences listening to RADAR Network affiliated stations is up year over year according to preliminary findings from Arbitron’s latest RADAR 101 Report to be released  Monday 6/22. Over the course of a typical week, more than 213 million persons age 12 and older tune to the more than 7,700 RADAR Network affiliated stations, up from 210 million listeners one year ago in RADAR 97.The new report also shows that radio reaches 92 percent of persons 12+ each week, despite the adoption of MP3 players and the growth of Internet-only …

Arbitron’s RADAR 100 shows network radio’s cume jumped 2.5 million with listeners 12+ from the previous report issued three months ago. The Adult 25-54 demo, with an increase of 1.1 million, showed the biggest improvement. Arbitron VP Bruce Supovitz is crediting the increases to the rollout of electronic measurement (PPM) in more markets.

Phil Rosenthal recently spoke to an understandably upset Tom Joyner for an article in today’s Chicago Tribune. The nationally syndicated Joyner, who was unceremoniously replaced at Clear Channel WVAZ (V-103) after 13 years this past Monday, speaks candidly about his firing, the importance of being on in Chicago and how audience data revealed by Arbitrons new PPM methodology is impacting programming decisions. The article is a good read from a newspaper in a town that Joyner has roots dating back to 1972, but it  seems a little poignant to hear …