That’s according to preliminary numbers from the Arbitron Radar 99 Network Radio Audience Report released today. The Radar Report which measures 58 individual radio networks using PPM and diary respondents, shows cumulative radio listening up slightly to 234 million in a typical week from the 232 million reported in last years Radar 94 report, which was the last report to use diary only respondents. Network radio listening is a part of the up trend rising from 206 million in 2007 to 210 million in the current report. This is some needed good news for the medium and a great talking point-that while overall revenues at the local and network level is dropping or stagnant, radio is still reaching more than 92 percent of persons 12+ each week. And in spite of the encroachment of personal audio players and online only radio stations in the audio space, 90 percent of teens ages 12-17, most used to using new technologies and media, are continuing to use radio each week. The full Radar 99 report will be released December 16th.
Pocos Pero Locos, the Latin Hip Hop radio show syndicated by Radio Syndicate, has just been added to CBS Radio’s Rhythmic Top 40 KXJM Jammin” 107.5 Portland. Pocos Pero Locos, hosted by Khool Aid, launched on KPWR Los Angeles in 1999 and has exposed the Latin Hip Hop movement in New York, Chicago, San Franciso and Dallas and is currently cleared in 36 markets. Radio Syndicate President Edward “E-Dub” Rios, commented on the move saying, “It’s amazing to see hit driven stations like KXJM bring on the ever growing Pocos Pero Locos movement into a market with a high percentage of non-Hispanic listeners. Good music appeals to the masses, period.” For market availability and info, call (888) 540-4742 ext. 705 or e-mail dub@radiosyndicate.com.
You can forget the Clark Howard for mayor of Atlanta talk for now, but the consumer advocate and financial advice maven has struck a deal with CNN for a weekend television segment on Headline News. According to Tom Taylor at Radio-Info.com, the 30 minutes show will feature segments like “Clark’s Consumer Tips of the Day”, ” Clark’s Travel Tips” and “Money Coach” as well as listener calls mined from his daily Dial-Global syndicated radio show. Everybody’s looking for a way to save a dollar now and financial shows are spilling out of the woodwork, but Howard is one of the best and his easy to understand style has and will work well on TV.
Talk Radio Network Entertainment has moved the previously weekend only Monica Crowley Show to weekdays, airing from 3-6 p.m. ET. The show starts up with KGIL Los Angeles, WTNT Washington, WNSH Boston, KJLL Tucson, and KPAM, Portland, OR as affiliates. Crowley, commenting on the pick up said, “I’m absolutely thrilled that TRN has launched my radio show in weekday syndication. This is a dream come true for me because of my pure love of radio, and there’s no better team with whom to do it. I’m thoroughly excited to begin this new chapter in my radio career.” TRN President/ Programming Phil Boyce said, There is nobody on the radio today more on top of the day’s breaking issues than Monica Crowley. She is smart, knowledgeable, and witty. Her fire and passion for the issues makes her a true standout in the field of syndicated talk. I am excited about the opportunity to help grow The Monica Crowley Show.”
Envision Radio Networks names long-time Cleveland radio fixture Tim Kelly as VP/GM. Kelly was previously Corporate Dir./Operations and Market Manager for Elyria-Lorain Broadcasting’s Sandusky, OH cluster. “We are thrilled to have Tim join our growing company,” Envision Radio Networks COO Laura Orkin said. Kelly will oversee the Envision affiliate sales team as well as manage additional operational initiatives starting in 2009.