Greater Media’s syndicated radio morning program, The Bob and Sheri show announced today that it has entered into a partnership with Bebida Beverage Company, a developer, manufacturer and marketer of Relaxation drinks and energy products. The Bob and Sheri show is hosted by Bob Lacey and Sheri Lynch and originates from 107.9 The Link in Charlotte, North Carolina. The show airs live Monday through Friday from 6-10 a.m. on over 40 affiliates, as well as 177 countries worldwide and 150 ships at sea through the American Forces Network.
BeBevCo, through its six-month partnership with Greater Media, will promote its KOMA Unwind relaxation drink on the Bob and Sheri show with the goal of getting the popular relaxation drink’s message heard in distinct areas throughout the country.
“Now that our brand has significant distribution around the United States, it was time to align with powerful voice in radio media to help share the relaxation revolution,” said BeBevCo CEO Brian Weber. “I just adore The Bob and Sheri show and the chemistry they have is electrifying. After a personal discussion with them, sharing my passion for our product, I felt they completely understood our story and the benefits of our KOMA Unwind relaxation drink. For me, our company and to their audience, it makes sense. Our partnership with The Bob and Sheri show is just the start of additional major marketing roll outs for us in 2014.”
Lacey and Lynch commented on the partnership by saying, “KOMA Unwind is a company that really understands how busy our lifestyles can be. It helps you relax. We love the product and are proud to be working with them!”
KOMA Unwind relaxation drink will be featured on The Bob and Sheri show beginning in March.