A lot of people are beginning to fund and manufacture their own talk show networks, many of which are published through the world wide web. Many of them are indie projects, and while some are successful, many struggle to find the listener numbers they desire despite being high in quality. So what’s the alternative?
Syndicated radio isn’t just a seal of quality or a golden opportunity – it’s a way for great broadcasters to find their …

The new book SYNDICATION NATION (Harmony House, 2011) is the first-ever guide to content syndication in all major media, including radio, television, Internet and print.  The author is Chris J. Witting, veteran syndicator and CEO of Chicago-based Syndication Networks Corp. Witting is also the host of two syndicated radio shows: The Success Journal (a daily feature heard on150 stations), and InfoTrak (a weekly interview show airing on 485 stations).
 ”Years from now,” said Witting, “I believe …

 
Getting a radio show into national syndication on terrestrial radio is a goal for many personalities looking to expand their audience. There are a multitude of how-to guides available that offer step-by-step methods on how to launch a show into syndication, however most of these guides over simplify the degree of difficulty in entering into what is an increasingly challenging endeavor. Thinking about syndicating your show?  Let’s dispel 10 myths about syndicating a radio show:
10. …

Many people has his or her favored radio shows as well as favorite songs. Radio channels prosper from this information mainly because they can easily create radio programs having a certain targeted audience in mind, as an alternative of making the effort to please almost everyone. Publishers, who pay pertaining to the radio programs people all recognize and enjoy through their marketing and advertising fees, know they can count on the actual straightforward fact that their potential buyers respond to individual radio shows and also may possibly still really feel like they have a special association with the on air personalities.

In my view, the most important aspect of radio marketing is no longer advertisement-oriented. Instead, it can be used to develop credentials as a celebrity or an expert. Most of the stations interview people from time to time, and if your product has a local focus, being heard on the radio is likely to give you instant credibility among the listeners. This article discusses the best ways to use radio.

Radio is an important medium to use in an author’s book marketing campaign. Radio has the power to make a star too – as in the case of Rachael Ray, whose star was born due in great part to key radio interviews that were heard by members of the Today Show and the Food Network. The bottom line, radio works, radio is a great medium.

In a world of satellite television, smart phones and iPads, radio seems as antiquated as print. To embrace radio as a hot medium for direct response advertising looks at first like a Luddite’s step backward. But we shouldn’t invest in new mediums just because they’re buzzy, nor should we abandon proven media just because they’re as familiar as well-fitting old sneakers.

Not all talk radio hosts have their own show because they’re good at what they do. Some simply pay for the opportunity. Here’s why a radio infomercial can be the best under-the-radar advertising you ever do.

How to get radio interviews is a common public relations question, especially for authors, experts, and marketers. You can get booked for free radio publicity interviews as an interview guest to promote your product or book on radio show interviews, if you follow these steps…

How to turn the tide on the now overwhelmingly successful satellite radio. How we are going to bring terrestrial radio back from the brink of possible demise.