Radio Interviews – How to Get Booked on the Radio

radiosyn : June 24, 2012 6:52 am : Articles


How to Be a Radio Guest Expert


Radio interviews can be yours if you identify radio shows that feature your type of companies, books, or clients and you build a successful relationship with each radio show’s producers. Let’s unpack the most important factors in answering how to get interviews on radio, TV, and podcasts:

1. Identify Radio Show Targets

To get radio interviews, you want to find programs that regularly feature topics like those that you hope to promote on the air. You can use Google or more specialized industry directories to find radio programs (or podcasts or TV shows) that book guests with expertise like yours (or your public relations clients).

2. Find Producer Contact Info

The person who schedules guest expert interviews is usually called a producer or a booker. For smaller radio shows, this may be the same person. But for larger, especially nationally syndicated radio programs, guest experts are rarely “booked” for interviews by the host. You’ll want to read the show website, scour radio industry trade websites and magazines, or listen to the radio show itself to learn who is the best person to approach for a guest interview appearance.

3. Be Friendly

Once you have identified the booker for the radio shows on which you would like to be interviewed, it’s time to start building a relationship. Remember that these bookers are receiving dozens, often hundreds of interview pitches each day. So it’s your job to be helpful and position you and your expertise as a potential solution to their guest expert interview booking problems. Make contact by e-mail, phone, or even fax. Today Facebook, Twitter, or other social network tools can also work.

4. Demonstrate Your Expertise

Offer your expertise as a guest expert whenever you see the radio show covering topics where you or your PR clients would fit well. Demonstrating your awareness of the news cycle and the kinds of stories that radio show typically covers can help you position yourself as a helpful problem solver, rather than another annoying pitch.

5. Be Timely

Radio shows don’t want to interview you just to promote your products, book, or clients. They are in the news business. You can get more radio interviews if you tie your pitch to topics that are currently hot in the news, rather than focusing exclusively on trying to sell your product using their air time.

Bottom line?

If you make it easier for the radio show booker to do his or her job, he or she is more likely to reward you with a Guest Expert radio interview publicity appearance you are hoping for.

By using these strategies, you can more effectively craft your pitch so that radio, tv, and podcast producers and bookers will give your expertise the attention it deserves. Also take advantage of free radio booking services online to skip many of the steps above. To find these sites, simply type in a phrase like “free radio booking service” into a search engine like Google to take advantage of these free online tools.

Author: Scott Fox


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Why Radio Syndication?

radiosyn : December 12, 2011 2:43 pm : Articles

A lot of people are beginning to fund and manufacture their own talk show networks, many of which are published through the world wide web. Many of them are indie projects, and while some are successful, many struggle to find the listener numbers they desire despite being high in quality. So what’s the alternative?

Syndicated radio isn’t just a seal of quality or a golden opportunity – it’s a way for great broadcasters to find their niche and gain the support of an entire network. Syndication exists to assist and boost those who make great programming, whether they’re giving advice on drama in the work place, covering a Partypoker championship or just shooting the breeze with your co-hosts.

Syndication means that a lot of the administrative work surrounding your show is taken care of by those who work on the shows at the network you’re attached to. This is a huge advantage for those who record often or record many different shows in a cycle, as it frees them up to focus on their work inside the studio, and on the content and delivery of that content itself.

It’s also a great way to reach a larger audience, as syndicated programming is always going to draw in a larger listener base than anything you put out solo from the get-go. Joining an established network can not only help you with admin duties and other concerns, but can boost listener awareness of your content considerably.

That’s before you consider major bonuses, like salaries – a benefit of going full time as a syndicated radio host at a prosperous network. Although many see the podcast as the future of radio, people are still happily tuning in into radio by the millions. So if you’re thinking of getting into radio, syndication may sound like a great way to make it big.


New Book ‘Syndication Nation’ Reveals Steps to Syndicate Content

radiosyn : December 12, 2011 2:26 pm : Articles

The new book SYNDICATION NATION (Harmony House, pills 2011) is the first-ever guide to content syndication in all major media, including radio, television, Internet and print.  The author is Chris J. Witting, veteran syndicator and CEO of Chicago-based Syndication Networks Corp. Witting is also the host of two syndicated radio shows: The Success Journal (a daily feature heard on150 stations), and InfoTrak (a weekly interview show airing on 485 stations).

 “Years from now,” said Witting, “I believe media experts will look back at the present era and call it the ‘Golden Age of Syndication’. As I explain in the book, now may be the best time ever for anyone to get their content in front of audiences nationwide. My hope is that the book will open the door for those who have the dream of being nationally syndicated.”

Witting’s career has primarily been in broadcast radio, so for the book he interviewed experts and researched other forms of media, including television, Internet, satellite radio, public broadcasting, and print syndication. Along with the steps to syndicate content to various forms of media, the book includes chapters on monetizing content, working with networks, using social media, marketing to local outlets, and even a brief, entertaining history of media syndication.

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Top 10 Myths About Radio Syndication

radiosyn : March 11, 2011 3:13 pm : Articles

Getting a radio show into national radio syndication on terrestrial radio is a goal for many personalities looking to expand their audience. There are a number of how-to guides available that offer step-by-step methods on how to launch a show into radio syndication, however most of these guides over simplify the degree of difficulty in entering into what is an increasingly challenging endeavor. Thinking about syndicating your radio show?  Let’s dispel 10 myths about syndicating a radio show:

10. Any radio show/host/idea can be syndicated on terrestrial radio

Many radio hosts feel that if they have a fairly successful local show with a unique delivery, spin or point of view, that they should syndicate the show for the world to hear. The problem is everybody thinks this and radio syndication companies, radio groups and stations are bombarded with pitches and ideas from people just like you. Getting a show into terrestrial radio syndication is much more difficult than simply having a great idea hosted by a fabulous talent. Unless you are a multi-media STAR it is very difficult to be that “must have” show.

9.My show is a smash on the Internet, radio stations will love it.”

If your wish is to get your show “out there” for the world to hear, online distribution via a Podcast, Internet radio station or  embedded audio on a website or a cloud based platform are fabulous ways to distribute your show. You can even monetize your show using these platforms. Just don’t think that terrestrial radio stations will clamor for it no matter how many visits or downloads you get. In fact, most personalities who were successful in radio syndication have moved away from broadcast radio and are now doing their bits on the Internet (Adam Corolla and Tom Leykis come to mind.) Help me if you can think of one that has done it the other way around.  Oops, maybe Perez Hilton.

8. Any radio syndication company will represent my show.”

If a radio syndication company says they will take your show/idea and syndicate it nationally without a significant station or number of stations already on the show, question it.  For a major radio syndication company the idea of launching a show nationally is having the ability to deliver a certain audience to national advertisers.  Without a measurable audience (unless the syndicator is aggregating the audiences of a number of smaller shows) a show with none or one station has little value.

7. “I’ve got advertisers,I can sell the show myself.”

No you can’t. National advertisers need a show to deliver (or cover) a certain percentage of the US population before they would consider advertising in a particular radio show. They won’t talk to you- that’s what national sales companies are for. And if you think you can approach local advertisers in each individual market you may get your show in-think again. You would be in competition with the local sales department at the radio station and that is not going to happen, unless you are paying for airtime and are allowed to bring your own show sponsors.

6. “I’ll get a radio station or two and distribute the show myself.”

Maybe. If you have a home station where the show originates (or even if you put it together from a home studio), it’s easy enough to record and post the show or segments to an FTP site for a station to download.  You may even be able to contract a company to send out the show via digital delivery.  However, if the show is long-form and live, satellite delivery is the preferred distribution method, and unless you’ve got a friend that owns a bird with some available space, this is probably cost prohibitive. The good news is that syndicated radio shows are increasingly using VOIP (Voice Over Internet Protocol) -which uses very low bandwidth with good audio quality to distribute over the internet.  VOIP has yet to overtake satellite as the most popular method of delivery, but hardware advances and the low-cost of distributing a show over the internet is quickly making the delivery of your show to a station by far the easiest part of the equation.

5. “I’m on a big radio station and they’ll let me syndicate.”

That is encouraging, but be sure that they allow you to keep some of the commercial inventory that is in your show or associated with your segment.  If you can do this on a large radio station, your chances of syndication increase exponentially. Many personalities have been given the green light to syndicate their show from a station with a huge audience (thus an attraction to a radio syndicator) and have failed to retain any commercial minutes for themselves. You’ve got a show on a big stick that has little value.

4. “Radio stations will have no problem bartering for my show.”

Most radio stations are reluctant to give up their real estate (commercial inventory i.e. airtime) to anyone from the outside.  Even your best friend, the Program Director at WXYZ who said he would put the show on, will sing a different tune when he has to justify giving up commercial inventory for the show. Unless you can prove that your radio show/segment is a “must have”, with the ability to generate dollars for the local sales department, be ready for a lot of rejection.

3. “Spots are $100 in my show, I’ll get more in radio syndication.”

Personalities tend to look at the local ad rates that radio stations are getting for commercial inventory and assume that it’s the same nationally.  The national sales game is like buying in bulk.  Advertisers can one-stop shop and advertise products without going market to market, station to station.  To offer that service and get that business, national radio sales firms offer deep discounts. In other words national spot rates are a fraction of local rates.  That national spot in your show may only be worth $15 versus $100 for the local spot next to it.

2. “I can make a lot of money right away if I syndicate my radio show.”

See #3. An entrepreneurial spirit is a must for any talent seeking to launch into radio syndication.  A personality that wants to syndicate a radio show must have other sources of income. Don’t give up your day job with the idea that syndication alone can sustain you. If you enter into a partnership with a radio syndication company, be ready to split any revenue generated by the venture with the syndicator.  In a traditional syndication partnership you own the show and will be in business for yourself. That requires taking on all the responsibilities (taxes etc.) of being a small business owner.  Also there is a lead-lag time that occurs while any national advertising revenue is working its way through the ad sales rep to the radio syndication company and eventually to you.  Many who have gotten syndication deals find out too late that their income is dependent on accounts received and not a weekly paycheck like at the radio station.

1. “Everybody else is syndicating their radio show, so can I!”

It may seem that way. There are hundreds of syndicated radio shows airing on terrestrial radio stations.  The key is what are you in it for. If it’s for exposure or giving the world a chance to hear your point of view, you may want to do the show for free, pay a station for some airtime or do it on the Internet. Just be careful if you think broadcast radio syndication is a pathway to riches. If you’ve got a great show, can do it from a huge radio station and can keep your eyes open to the pitfalls that come with syndicating a radio show you’ll have a better chance for success. With the right intangibles in place and some hard work you could become the next Rush Limbaugh or Ryan Seacrest. Then you can quit your day job.





The Reasons Why Radio Promotion Gets Results

radiosyn : February 27, 2011 1:59 pm : Articles

Seeing that the first rate radio channels now have found out about just what exactly performs along with what isn’t going to for their target crowd, they are regularly capable to demand a very high rate to publicise on their syndicated radio programs which will probably end up being broadcast on radio stations across the country or perhaps also all around the world thanks to the power of Net radio.

So just what exactly does all this necessarily mean to the ordinary individual? Not much honestly, aside from the inescapable fact that people is going to continue to be equipped to acquire very good audio because of your favored radio stations for several years to come so long as companies will be in a position to keep selling their products and services through promoting on radio programs.

With regard to people in business, marketing and advertising on radio shows is going to be an especially fine marketing judgement. With the wonderful return of financial commitment, often labeled as ROI, radio advertising has evolved out to be an incredibly successful factor. So why does it do the trick? In that respect there are a number of reasons but one of the strongest ones is the establishment of a brand. Almost every day, many people tune in to their favorite radio programs to listen to a certain online persona, typically recognized as a DJ. This is the individual which can provide the actual introductions to the succeeding songs along with the comments all through the show.

Along with their very own comments, discourse and also on air personas, these folks create a reputation with their fans and also establish trust. That trust means each time that they recommend a product or service, their fans depend upon the advice and usually are a little more likely to buy the goods or solutions suggested on their best-loved radio shows. This usually means when you list your company on a favorite radio program, anyone can look forward to a really good return on your investment as that shows audience go right to your business or web site to make purchases.

Author: Vic Mokart
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