SiriusXM adds Yahoo! Sports “The Vertical” Podcasts to Daily Lineup

YAHOO! Sports’ “The Vertical” basketball site is joining forces with SiriusXM and DGital Media to air The Vertical Podcast Network shows at 3p (ET) daily on the satellite service’s Sports Play-By-Play Sirius channel 214 and XM channel 203 and in the SiriusXM app at channel 967.  The channel, utilized to air sports play-by-play, also airs FOX Sports Radio’s Dan Patrick and Rich Eisen shows.  Included in the deal are airings of the flagship “The Vertical Podcast with Woj,” hosted by the site’s chief writer and NBA insider Adrian Wojnarowski, “The Vertical Podcast with J.J. Redick,” hosted by the Los Angeles Clippers guard, and “The Vertical Podcast with Chris Mannix,” hosted by the sportswriter and NBC Sports Radio host.

“Adrian, Chris And J.J. offer pro basketball fans exceptional reporting and insight, making The Vertical Podcast an excellent addition to SiriusXM,” said SiriusXM SVP of Sports Programming Steve Cohen.  “We’re pleased to work with YAHOO! Sports and DGital Media to deliver this dynamic content to our subscribers and further enhance SiriusXM as a premier destination for fans who want to get closer to their sport.”

“We are very pleased to expand the audience that we are building by joining SiriusXM,” said Wojnarowski.

DGital Media Chief Content Officer Chris Corcoran said,  “This partnership matches premium content with a premium distribution outlet in order to give basketball fans, and fans of sports in general, this incredible inside look at the game from those who influence it, week in, week out.”

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