Entravision Communications has announced that veteran Spanish radio personality, Eddie “Piolin” Sotelo, will launch a morning show, “El Show de Piolin,” on 16 of the company’s radio outlets beginning on January 5 as part of a programming and network advertising sales agreement between Entravision and Sotelo’s syndication company, Alliance Radio Network. Piolin previously hosted mornings on Entravision stations between 2006 and 2012.
Entravision Solutions, the company’s national sales and marketing arm, will handle network advertising sales for “El Show de Piolin,” which will be syndicated to radio stations across the country. Entravision Solutions will also have the rights to sell national advertising for all of Entravision stations including those that will broadcast “El Show de Piolin.”
“El Show de Piolin” will join the company’s current network syndicated sales lineup of “El Show de Erazno y La Chokolata,” “Alex ‘El Genio’ Lucas,” “El Pajarete con Armida y La Flaka,” “La Super 20 de State Farm,” “De Farra con Lupillo Rivera” and “Super Gol,”
“Piolin’s return to network radio is nothing short of monumental and we’re eager to bring his incredibly popular program to our twelve Tricolor stations, La Nueva in the Rio Grande Valley and Super Estrella in Los Angeles,” said Entravision COO Jeffery Liberman. “Building on the success of our wildly popular afternoon program, ‘El Show de Erazno y La Chokolata,’ Piolin is a perfect complement to our current programming lineup.”
“I am so excited to be launching “El Show De Piolin” through my syndication company, Alliance Radio Network. I am also thrilled to be working with Entravision again, not only as the major affiliate group, but also as the sales organization representing all network sales for the program,” said Piolin. “The move to air the program on Entravision stations in fourteen markets is the natural next step for me and I can’t wait to bring the show to their incredible and dynamic audience. I can’t wait to get back in front of my wonderful fans!”