CBS Radio and WestwoodOne Launch “Fierro” 24/7 Format

CBS Radio and WestwoodOne have partnered to launch “Fierro,” a 24/7 lineup of Regional Mexican music programming. Originating from KMVK-FM (La Grande 107.5 FM) Dallas, and featuring the station’s air personalities, Fierro is designed for the Spanish-language dominant Male 25-44. The format features RM artists including Intocable, Duelo and Presado, as well as newcomers such as Luis Coronel.

“Fierro’s strength lies in teaming the hottest Regional Mexican hits with some of the very best radio talent in any format,” said CBS Radio VP/Spanish Programming Jimmy Gonzalez, who also serves as Program Director for La Grande 107.5 FM. “It’s a winning combination which will resonate with this target audience.”

WestwoodOne is the network’s exclusive syndicator and sales partner handling affiliate agreements and ad sales. “The launch of Fierro with our partners at CBS Radio is another demonstration of our commitment to the Spanish-language radio space,” said WestwoodOne President of Programming Kirk Stirland.

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